Feb 25, 2025
How to Build Valuable Assets Instead of Commoditized Work
Turn your work into assets (so they work for you); Create an ecosystem that evolves in value; Determine which “creation” or “product” types generate the most value and income over time; Be positioned for high impact growth in your work and audience; Discover at what point your work creates impact with directly initiating… this means your work is spreading everywhere.
Matthew Gottesman
Founder
How Testimonials Help Build Lasting Trust Online
Building credibility online takes more than good design or marketing. People want reassurance from others who’ve been in their shoes. That’s where testimonials shine—they create emotional connection and reduce uncertainty by showing that real people have had real results.
Why testimonials matter
In an age of information overload, audiences rely heavily on peer validation. A thoughtful testimonial adds depth, context, and confidence to your message—turning hesitant visitors into loyal customers.
Simple ways to make them more impactful
Use names, photos, or titles to make testimonials feel more authentic
Share results-focused stories that highlight real transformation
Place testimonials strategically across your site—not just on one page
Include short video clips for added trust and relatability
Turn feedback into connection
Testimonials are more than nice words—they’re proof that your work delivers value. When shared with intention and clarity, they become one of the most effective tools for building trust and converting visitors into believers.
Feb 25, 2025
How to Build Valuable Assets Instead of Commoditized Work
Turn your work into assets (so they work for you); Create an ecosystem that evolves in value; Determine which “creation” or “product” types generate the most value and income over time; Be positioned for high impact growth in your work and audience; Discover at what point your work creates impact with directly initiating… this means your work is spreading everywhere.
Matthew Gottesman
Founder
How Testimonials Help Build Lasting Trust Online
Building credibility online takes more than good design or marketing. People want reassurance from others who’ve been in their shoes. That’s where testimonials shine—they create emotional connection and reduce uncertainty by showing that real people have had real results.
Why testimonials matter
In an age of information overload, audiences rely heavily on peer validation. A thoughtful testimonial adds depth, context, and confidence to your message—turning hesitant visitors into loyal customers.
Simple ways to make them more impactful
Use names, photos, or titles to make testimonials feel more authentic
Share results-focused stories that highlight real transformation
Place testimonials strategically across your site—not just on one page
Include short video clips for added trust and relatability
Turn feedback into connection
Testimonials are more than nice words—they’re proof that your work delivers value. When shared with intention and clarity, they become one of the most effective tools for building trust and converting visitors into believers.
Feb 25, 2025
How to Build Valuable Assets Instead of Commoditized Work
Turn your work into assets (so they work for you); Create an ecosystem that evolves in value; Determine which “creation” or “product” types generate the most value and income over time; Be positioned for high impact growth in your work and audience; Discover at what point your work creates impact with directly initiating… this means your work is spreading everywhere.
Matthew Gottesman
Founder
How Testimonials Help Build Lasting Trust Online
Building credibility online takes more than good design or marketing. People want reassurance from others who’ve been in their shoes. That’s where testimonials shine—they create emotional connection and reduce uncertainty by showing that real people have had real results.
Why testimonials matter
In an age of information overload, audiences rely heavily on peer validation. A thoughtful testimonial adds depth, context, and confidence to your message—turning hesitant visitors into loyal customers.
Simple ways to make them more impactful
Use names, photos, or titles to make testimonials feel more authentic
Share results-focused stories that highlight real transformation
Place testimonials strategically across your site—not just on one page
Include short video clips for added trust and relatability
Turn feedback into connection
Testimonials are more than nice words—they’re proof that your work delivers value. When shared with intention and clarity, they become one of the most effective tools for building trust and converting visitors into believers.